Privacy Policy
Effective Date: July 23, 2026
Last Updated: July 23, 2026
New Purpose Counseling PLLC respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how New Purpose Counseling PLLC, referred to as “New Purpose,” “we,” “us,” or “our,” collects, uses, maintains, and shares information when you visit www.newpurposepllc.com, communicate with us through the website, or use services made available through the website.
This Privacy Policy applies to information collected through our public website. It does not replace our HIPAA Notice of Privacy Practices, which explains how we use and disclose protected health information in connection with treatment, payment, and health care operations.
1. Information We Collect
We may collect information that you provide directly to us and information that is collected automatically when you use the website.
Information You Provide
Depending on how you interact with the website, you may provide information such as:

• Your name

• Email address

• Telephone number

• Preferred method of contact

• Insurance provider or insurance-related information

• Preferred therapist or type of service

• Scheduling preferences

• General information about the support or services you are seeking

• Information submitted through contact, consultation, therapist-matching, appointment-request, or intake forms

• Communications you send to us by email, text message, telephone, or through the website

• Any other information you choose to provide

Because New Purpose is a behavioral health practice, information you voluntarily provide may reveal sensitive information about your physical or mental health. Please provide only the information reasonably necessary for us to respond to your request.
Information Collected Automatically
When you visit the website, we and our website service providers may automatically collect certain technical information, including:

• Internet Protocol address

• Browser type

• Device type

• Operating system

• Approximate geographic location

• Referring website or search engine

• Pages viewed

• Links selected

• Date and time of access

• Time spent on the website

• Cookie identifiers and similar technical information

This information helps us operate, secure, maintain, and understand how visitors use the website.
2. How We Use Information
We may use information collected through the website to:

• Respond to questions and requests

• Help connect prospective clients with an appropriate therapist

• Schedule consultations, appointments, or services

• Verify insurance information or coordinate benefits, when requested

• Communicate with current and prospective clients

• Provide information about our clinicians, services, programs, and availability

• Operate, maintain, troubleshoot, and improve the website

• Understand website traffic and visitor engagement

• Protect the security and integrity of the website

• Prevent fraud, misuse, or unauthorized access

• Maintain business and administrative records

• Comply with legal, regulatory, licensing, insurance, and professional obligations

• Enforce our policies and protect our legal rights

• Carry out other purposes disclosed when information is collected or authorized by you

We do not use information submitted through our contact, scheduling, therapist-matching, or intake forms for third-party targeted advertising.
3. Health Information and HIPAA
New Purpose Counseling PLLC is a behavioral health care provider. Certain information created, received, maintained, or transmitted as part of providing health care services may be protected health information under the Health Insurance Portability and Accountability Act, commonly known as HIPAA, and other applicable federal or state confidentiality laws.
When information is protected by HIPAA, our HIPAA Notice of Privacy Practices governs how that information may be used and disclosed. If there is a conflict between this Privacy Policy and our HIPAA Notice of Privacy Practices concerning protected health information, the HIPAA Notice of Privacy Practices will control.
You may request a copy of our HIPAA Notice of Privacy Practices by contacting us using the information at the end of this policy.
Submitting a website form does not, by itself, establish a therapist-client relationship. A therapeutic relationship is established only after New Purpose has completed its intake and acceptance process and the appropriate clinical and consent documents have been completed.
4. Website Forms and Electronic Communications
The website may allow you to submit a contact request, appointment request, therapist-matching request, consultation request, or other inquiry.
Although we take reasonable steps to protect information, standard website forms, ordinary email, and standard text messaging may not always provide the same level of security as a designated patient portal or other secure clinical communication system.
Please do not use a general website form, standard email, social media message, or text message to send:

• Detailed clinical histories

• Therapy notes or clinical records

• Social Security numbers

• Payment card information

• Copies of identification documents

• Highly sensitive medical or mental health information

• Information about an urgent safety concern

When additional sensitive information is needed, we may direct you to a secure patient portal, intake platform, telephone conversation, or another approved communication method.
5. Text Messages and Telephone Communications
If you provide a telephone number, you authorize New Purpose Counseling PLLC to contact you regarding your inquiry, appointment scheduling, intake, insurance verification, treatment-related administration, or other services you request.
Message and data rates may apply. Message frequency may vary. You may opt out of nonessential text messages at any time by replying STOP. For assistance, reply HELP or contact us directly.
Consent to receive text messages is not a condition of receiving treatment or purchasing any service.
New Purpose Counseling PLLC does not sell, rent, share, or disclose consumer personal information, including names, telephone numbers, mobile opt-in information, or text-message consent information, to third parties or affiliates for marketing, promotional, advertising, or lead-generation purposes.
Mobile opt-in information and consent will not be shared with any third parties or affiliates for their own marketing or promotional purposes. We may share information with service providers that assist us in delivering communications, such as telephone, text-messaging, or technology providers, but only as necessary to provide those services on our behalf. These providers are not permitted to use the information for their own marketing or lead-generation purposes.
Please be aware that standard telephone calls, voicemail, and text messages may not be fully secure. You are responsible for informing us if we should not leave voicemail messages or if there are restrictions on how we may contact you.

Consent to receive text messages is not a condition of receiving treatment. Mobile telephone information and text-message consent information will not be sold or shared with third parties for their independent marketing or promotional purposes.
Please be aware that standard telephone calls, voicemail, and text messages may not be fully secure. You are responsible for informing us if we should not leave voicemail messages or if there are restrictions on how we may contact you.

6. Cookies and Similar Technologies
The website may use cookies, pixels, local storage, analytics tools, and similar technologies.
Cookies are small files placed on your device that may help the website:

• Function properly

• Remember visitor preferences

• Maintain website security

• Measure traffic and performance

• Understand how visitors navigate the website

• Improve website content and user experience

Some cookies are necessary for the website to operate. Other cookies, including analytics or marketing cookies, may be optional depending on the website’s configuration and your location.
You may be able to manage nonessential cookies through the website’s cookie banner or privacy settings. You may also configure your browser to block or delete cookies. Blocking certain cookies may affect how some parts of the website function.
We do not knowingly configure tracking technologies to collect information entered into fields requesting sensitive health information for targeted advertising.
7. Website Hosting and Service Providers
Our website is hosted using Wix and may rely on Wix features, applications, infrastructure, security services, analytics, and forms.
We may also use third-party service providers to support functions such as:

• Website hosting

• Form processing

• Appointment scheduling

• Secure intake

• Electronic health records

• Telehealth

• Email and text communications

• Insurance verification

• Payment processing

• Website security

• Data storage

• Analytics

• Technical support

These providers may receive information as necessary to perform services on our behalf. When required, we use appropriate contracts, confidentiality provisions, data protection terms, or HIPAA business associate agreements.
Service providers may process or store information in the United States or other jurisdictions, subject to their contractual and legal obligations.
8. When We May Share Information
We may share personal information in the following circumstances:
Service Providers
We may share information with vendors and contractors that perform services for us, such as website hosting, scheduling, communications, technology support, security, data storage, payment processing, or health care administration.
Treatment and Health Care Operations
When permitted by applicable law, information may be used or disclosed for treatment, payment, health care operations, care coordination, insurance verification, or other health care purposes. Protected health information is handled in accordance with our HIPAA Notice of Privacy Practices.
Legal and Safety Requirements
We may disclose information when we reasonably believe disclosure is required to:

• Comply with a law, regulation, court order, subpoena, or legal process

• Respond to a lawful government or regulatory request

• Fulfill professional reporting obligations

• Protect the rights, safety, or property of New Purpose, our clients, website visitors, staff, or others

• Investigate fraud, security incidents, or misuse

• Address a serious and imminent threat when disclosure is permitted or required by law

Business Transactions
Information may be disclosed as part of a merger, acquisition, financing, restructuring, transfer of assets, or similar business transaction, subject to applicable confidentiality and privacy requirements.
With Your Direction or Consent
We may share information when you request, direct, authorize, or consent to the disclosure.
 

9. Sale and Marketing Use of Personal Information

New Purpose Counseling PLLC does not sell or rent consumer personal information.

We do not share or disclose consumer personal information, including telephone numbers, mobile opt-in information, or text-message consent information, to third parties or affiliates for marketing, promotional, advertising, or lead-generation purposes.

We do not sell or disclose information submitted through our contact, consultation, appointment, therapist-matching, intake, or scheduling processes for marketing or lead generation.

We do not sell or disclose protected health information for advertising or marketing purposes except where expressly permitted by law and authorized by the individual when authorization is required.

10. Data Retention
We retain information for only as long as reasonably necessary to:

• Respond to inquiries

• Provide requested services

• Maintain treatment, billing, operational, and business records

• Comply with professional, insurance, contractual, and legal requirements

• Resolve disputes

• Enforce agreements

• Protect the security of our systems

Retention periods may vary based on the nature of the information and the purpose for which it was collected.
Clinical records and protected health information are maintained in accordance with applicable health care record-retention requirements and our HIPAA policies.
11. Information Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
These safeguards may include:

• Access controls

• Password protections

• Secure platforms

• Encryption where appropriate

• Staff confidentiality requirements

• Vendor oversight

• Security monitoring

• Administrative privacy and security policies

No website, electronic transmission, or storage system can be guaranteed to be completely secure. You provide information electronically at your own risk.
If we become aware of a data security incident, we will investigate and provide any notifications required by applicable law.
12. Your Privacy Choices
Depending on the type of information involved and applicable law, you may request that we:

• Confirm whether we maintain personal information about you

• Provide access to certain personal information

• Correct inaccurate information

• Delete certain information

• Restrict certain communications

• Withdraw consent for optional communications

Some requests may be limited by legal, clinical, insurance, professional, security, or record-retention obligations. We may need to verify your identity before processing a request.
Requests concerning protected health information and clinical records will be handled under HIPAA, New York law, our HIPAA Notice of Privacy Practices, and other applicable health care requirements.
To submit a privacy request, contact us using the information at the end of this policy.
13. Children’s Privacy
The public website is intended for a general audience and is not directed specifically to children under 13.
New Purpose may provide behavioral health services to children and adolescents. A parent, legal guardian, or other legally authorized representative should generally submit website inquiries on behalf of a minor when required by law.
Information collected in connection with treatment of a minor will be handled according to applicable consent, confidentiality, health privacy, and professional requirements.
14. Emergency and Crisis Communications
The website, website forms, email addresses, social media pages, and general telephone messages are not monitored continuously and should not be used for emergencies or urgent mental health concerns.
If you or another person may be in immediate danger:

• Call 911

• Go to the nearest emergency department

• Call or text the 988 Suicide & Crisis Lifeline at 988

Do not rely on a website submission, email, text, or voicemail for emergency assistance.
15. External Websites and Social Media
The website may contain links to social media platforms, insurance companies, scheduling services, professional directories, or other third-party websites.
New Purpose does not control the privacy, security, content, or data practices of third-party websites. Information you provide directly to a third party is governed by that third party’s privacy policy and terms.
Interacting with New Purpose through a public social media platform may allow the platform and other users to view information about your interaction. Please do not share confidential health information through public comments or social media messages.
16. Visitors Outside the United States
New Purpose is located in New York and primarily provides services to individuals located in jurisdictions where our clinicians are authorized to practice.
If you visit the website from outside the United States, your information may be transferred to and processed in the United States or other locations where our service providers operate.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our website, services, technology, legal obligations, or privacy practices.
The updated policy will be posted on this page with a revised “Last Updated” date. Material changes may also be communicated through an additional website notice when appropriate.
Your continued use of the website after an updated policy is posted means that the updated policy applies to information collected after its effective date.
18. Contact Us
Questions, concerns, or requests regarding this Privacy Policy may be directed to:
New Purpose Counseling PLLC
651 Delaware Avenue, Suite 210
Buffalo, New York 14202
Telephone: (716) 339-2883
Email: info@newpurposepllc.com
Website: www.newpurposepllc.com
For questions specifically concerning protected health information, clinical records, or your HIPAA rights, please indicate that your request is for the New Purpose Privacy Officer or HIPAA Privacy Contact.